Agshittification: Big Meat, Misinformation, and the Fight for the Future of Food

P.K. Newby

There is overwhelming evidence and scientific consensus that conventional agriculture and animal food production are threatening the things we hold dear: our health, our communities, our planet, and perhaps even our humanity. So why does diet advice from the American government emphasize meat, milk, and eggs? And who decides what food is “real,” or what makes something “ultra-processed?” On the same HOPE stage where she first heard “enshittification,” author and founder of Food Matters Media Dr. P.K. Newby introduces “agshittification,” a phrase coined in her newest book after learning the filthy truth about megafactory animal farming, the NIMBY Big Meat doesn’t want you to know about. With framing from Food and Nutrition: What Everyone Needs to Know , Newby illustrates how industry influence and misinformation are part of a larger nexus of agshittificatory practices, policies, and propaganda designed to keep you in the dark about “all natural” meat. This mind-bending story spans vertical pig farms and literal shitstorms as Newby stands on the shoulders of HOPE superheroes and tech gurus, Cory Doctorow and Greg Newby, sharing an ecotechno vision of what a healthy, sustainable food future looks like.

Newby’s talk is designed for all eaters, its goal to inspire sapiens of all stripes to consider what steps we can take individually and collectively to evolve beyond the Age of the Chicken, one bite at a time.

Sunday 1500 Crystal Ballroom


P.K. Newby is Greg Newby’s little sister. She’s also a Harvard- and Columbia- trained scien tist and thought leader who has spent decades thinking about what we eat and why it matters, from farm to fork and far beyond. She is an expert on diet, chronic disease prevention, and sustainability and is striving to build a brighter food future at her second company, Food Matters Media.