Poisoning the Well: How Decoys and Misdirection Protect Privacy When Opting Out Isn’t Enough
What do you do when data opt-outs and removal aren’t options? You make your personal data harder to find, harder to trust, and harder to act on. Drawing on real casework from advanced security clients, this talk covers open-source and vetted closed-source techniques for generating synthetic noise in personal targeting datasets, including a real case study with an honest post-mortem on what worked and what didn’t, plus a breakdown of state-level address confidentiality programs as a legal shield against non-government actors. Attendees will leave with a practical threat model and a clear framework for knowing when removal is effective, when deception is necessary, and when disruption is the only move left.
Friday 1800 Gramercy Park Suite
