08-16, 17:00–17:50 (US/Eastern), Little Theatre
During the pandemic, Adam launched Galactic MegaStallion, a new vegan food business, but decided traditional marketing was boring and morally icky. Instead, he created an elaborate system of codes, cyphers, a mysterious hotline, and strategically (and illegally) placed billboards that led curious people to find his food through coordinates. This presentation will cover how and why he developed this unconventional marketing approach, and how breaking traditional marketing rules and business conventions actually built a delighted customer base.
Adam Sobel is an award winning vegan chef who founded The Cinnamon Snail, once a wildly popular food truck and restaurant in New York City. Adam has cooked at the James Beard House, represented the USA at the World Street Food Congress in the Philippines, has appeared on the Food Network, Cooking Channel, PBS, and on the pages of The New York Times, New York Magazine, Vegetarian Times, and VegNews. He is the author of the popular cookbook Street Vegan, and runs Vegan University, an online culinary education program.
instagram: @cinnamonsnail
website: cinnamonsnail.com
